Joico Color Endure Shampoo gently cleanses while protecting the vibrancy and longevity of color-treated hair. The 3 step defense system prevents color loss and tonal change. This balance of 19 essential amino acids ensures maximum protection and reconstruction from th cuticle to the cortex.

Directions: Apply to wet hair and lather. Rinse.

Joico Color Endure Shampoo Ingredients: Water/Aqua/Eau Sodium Laureth Sulfate, Ammonium Lauryl Sulfate, Lauramide Mea, Cocamidopropyl Betaine, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Polyamide-2, Guar Hydroxypropyltrimonium Chloride, Glycol Stearate, Disteareth-75 IPDI, Propylene Glycol, Panthenol, Amodimethicone, SunflowerSeedamidopropyl Dimethylamine Lactate, Dimethicone PEG-7 Cocoate, PEG-7 Glyceryl Cocoate, Benzotrizolyl Dodecyl P-Cresol, Tetrasodium EDTA, PEG-6 Cocamide, Butylene Glycol, Citric Acid, Methylchlroisothizolinone, Methylisothiazolinone, Fragrance/Parfum.